Masters of Luxury Travel

Regions

France has 13 metropolitan regions plus five overseas. Each card below gives the prefecture, the number of departments, overnight stays recorded in 2025, seasonality, and what the region means commercially.

Île-de-France

INSEE code 11 · prefecture Paris · 8 departments · 89.7 m stays in 2025 (+8.2%)

The country's leading market by a wide margin. A hotel region rather than a camping one: 81% of overnight stays are in hotels. Business demand has fallen for a second consecutive year, shifting the mix towards leisure.

Seasonality
Year-round, peak May–Sep
Hotel stock
125 properties, 13 of them Palace, 8 571 keys recorded
Airports
Paris–Charles de Gaulle (CDG), Paris–Orly (ORY)
Access
Two airports and every high-speed line converge here. Any region is within a day return, except Corsica and the far south.
Key destinations
Paris, Château de Versailles, Disneyland Paris, Fontainebleau, Provins, Vaux-le-Vicomte, Saint-Germain-en-Laye, Auvers-sur-Oise, Provins, Barbizon, Rambouillet, Saint-Denis, basilique, Vallée de Chevreuse
Festivals
Salon de l'Agriculture (Feb), Marathon de Paris (Apr), Roland-Garros (May), Rock en Seine (Aug), Fête des Vendanges de Montmartre (Oct), Paris Fashion Week (Mar), Foire de Paris (Apr), Solidays (Jun), Lollapalooza Paris (Jul), Fête de l'Humanité (Sep), Nuit Blanche (Jun)
Starred tables
Alléno Paris au Pavillon Ledoyen ★★★, Arpège ★★★, Kei ★★★, Le Cinq ★★★, Le Pré Catelan ★★★, Pierre Gagnaire ★★★, Plénitude – Cheval Blanc Paris ★★★, Épicure ★★★, Guy Savoy ★★, L'Abysse au Pavillon Ledoyen ★★, L'Ambroisie ★★, La Scène ★★, Le Clarence ★★, Le Gabriel ★★, Le Grand Restaurant ★★, Le Meurice Alain Ducasse ★★, Le Taillevent ★★

Auvergne-Rhône-Alpes

INSEE code 84 · prefecture Lyon · 12 departments · 61.4 m stays in 2025 (+0.9%)

Twin seasonality: Alpine winter and a lake-and-mountain summer. This is where France's mountain luxury sits — Courchevel, Megève, Val d'Isère.

Seasonality
Two peaks: Dec–Mar and Jul–Aug
Hotel stock
96 properties, 7 of them Palace, 2 969 keys recorded
Airports
Genève–Cointrin (GVA), Lyon–Saint-Exupéry (LYS), Clermont-Ferrand–Auvergne (CFE), Chambéry–Savoie (CMF), Grenoble–Alpes–Isère (GNB)
Access
Lyon is the regional hub, but the Alpine resorts are more often reached via Geneva — it is closer to Courchevel than Lyon is. Chambéry and Grenoble open up in winter and go quiet in summer. Moûtiers and Bourg-Saint-Maurice are the rail terminals for resort transfers.
Key destinations
Lyon, Annecy, Chamonix–Mont-Blanc, Courchevel, Val d'Isère, Megève, Chaîne des Puys, Gorges de l'Ardèche, Vienne, Le Puy-en-Velay, Clermont-Ferrand, Vichy, Aix-les-Bains, Grenoble
Festivals
Nuits de Fourvière (Jul), Fête des Lumières (Dec), Les Nuits Sonores (May), Musilac (Jul), Biennale de Lyon (Sep), Festival Lumière (Oct)
Starred tables
Flocons de Sel ★★★, Georges Blanc ★★★, Le 1947 à Cheval Blanc ★★★, Le Clos des Sens ★★★, Les Morainières ★★★, Maison Pic ★★★, Maison Troisgros ★★★, Régis et Jacques Marcon ★★★, La Bouitte ★★, Le Montgomerie ★★, Le Neuvième Art ★★, Paul Bocuse ★★, Sarkara ★★, Takao Takano ★★

Nouvelle-Aquitaine

INSEE code 75 · prefecture Bordeaux · 12 departments · 57.4 m stays in 2025 (+2.7%)

France's leading camping region with 30.3m stays. Hotel volume grows on international demand alone. The 4–5-star segment added 12.7% over three years — the market is moving upmarket.

Seasonality
June–September, peak Jul–Aug
Hotel stock
37 properties, 2 of them Palace, 1 179 keys recorded
Airports
Bordeaux–Mérignac (BOD), Biarritz–Pays Basque (BIQ), Pau–Pyrénées (PUF), La Rochelle–Île de Ré (LRH), Limoges–Bellegarde (LIG)
Access
Bordeaux is two hours from Paris by TGV, which puts the region within weekend reach — unusual for the south-west. Biarritz takes direct European flights in summer.
Key destinations
Bordeaux, Saint-Émilion, Biarritz, Dune du Pilat / Arcachon, Sarlat & Dordogne, Lascaux, La Rochelle & Île de Ré, Saint-Jean-de-Luz, Cognac, Futuroscope, Périgueux, Bergerac, Angoulême, Poitiers
Festivals
Festival International de la BD (Jan), Francofolies (Jul), Fête du Piment (Oct), Bordeaux Fête le Vin (Jun), Garorock (Jun), Fêtes de Bayonne (Jul), Feria de Dax (Aug)
Starred tables
Les Prés d'Eugénie – Michel Guérard ★★★, Christopher Coutanceau ★★, La Grand'Vigne ★★

Provence-Alpes-Côte d'Azur

INSEE code 93 · prefecture Marseille · 6 departments · 56.2 m stays in 2025 (+1.3%)

The leading luxury market after Paris. Growth is driven by the top end: 4–5-star hotels gained 7% in a year while unclassified stock declined.

Seasonality
April–October, peak Jul–Aug
Hotel stock
106 properties, 9 of them Palace, 4 619 keys recorded
Airports
Nice Côte d'Azur (NCE), Marseille Provence (MRS), Toulon–Hyères (TLN)
Access
Nice is the country's second airport and the gateway to the Riviera; Marseille serves Provence. The TGV to Nice takes nearly six hours, so the far south sells by air rather than rail.
Key destinations
Nice, Cannes, Saint-Tropez, Avignon, Marseille & Calanques, Gorges du Verdon, Gordes & Luberon, Aix-en-Provence, Èze, Arles, Les Baux-de-Provence, Antibes, Grasse, Menton
Festivals
Fête du Citron (Feb), Carnaval de Nice (Feb), Féria de Pâques (Apr), Festival de Cannes (May), Festival d'Aix-en-Provence (Jul), Festival d'Avignon (Jul), Jazz à Juan (Jul), Chorégies d'Orange (Jul), Rencontres de la Photographie (Jul), Festival de Menton (Aug), Nice Jazz Festival (Jul), Festival Off d'Avignon (Jul), Festival de Ramatuelle (Aug), Fiesta des Suds (Oct)
Starred tables
AM par Alexandre Mazzia ★★★, L'Oustau de Baumanière ★★★, La Table du Castellet ★★★, La Vague d'Or – Cheval Blanc St-Tropez ★★★, La Villa Madie ★★★, Le Petit Nice ★★★, Mirazur ★★★, La Palme d'Or ★★

Occitanie

INSEE code 76 · prefecture Toulouse · 13 departments · 56.0 m stays in 2025 (+1.3%)

The second camping region with 29.6m stays. Mediterranean coast plus the Pyrenees and heritage — Carcassonne, Pont du Gard.

Seasonality
June–September
Hotel stock
30 properties, 327 keys recorded
Airports
Toulouse–Blagnac (TLS), Montpellier–Méditerranée (MPL), Tarbes–Lourdes–Pyrénées (LDE), Perpignan–Rivesaltes (PGF), Nîmes–Alès–Camargue (FNI)
Access
Toulouse and Montpellier split the region between them. Ground distances are long — roughly three hours from Toulouse to the coast, which has to be built into itineraries.
Key destinations
Carcassonne, Toulouse, Pont du Gard & Nîmes, Collioure, Lourdes, Cirque de Gavarnie, Albi, Montpellier, Canal du Midi, Rocamadour, Cordes-sur-Ciel, Conques, Millau et son viaduc, Sète
Festivals
Festival de Carcassonne (Jul), Carnaval de Limoux (Jan), Feria de Nîmes (May), Jazz in Marciac (Jul)
Starred tables
Auberge du Vieux Puits ★★★

Bretagne

INSEE code 53 · prefecture Rennes · 4 departments · 26.2 m stays in 2025 (+4.3%)

One of the fastest-growing coastal regions. Demand is largely domestic and the international share is low — both a risk and an open niche.

Seasonality
June–September
Hotel stock
10 properties, 727 keys recorded
Airports
Brest–Bretagne (BES), Rennes–Saint-Jacques (RNS)
Access
Rennes is ninety minutes from Paris — the closest coastal point in the country by time. The far west, Brest and Quimper, is already three and a half hours.
Key destinations
Saint-Malo, Carnac, Pointe du Raz, Belle-Île-en-Mer, Dinan, Quimper, Golfe du Morbihan, Côte de Granit Rose, Concarneau, Cancale, Forêt de Brocéliande, Île de Bréhat, Locronan, Vannes
Festivals
Les Vieilles Charrues (Jul), Festival Interceltique (Aug), Fête des Brodeuses (Jul)
Starred tables
Le Coquillage ★★★

Pays de la Loire

INSEE code 52 · prefecture Nantes · 5 departments · 25.3 m stays in 2025 (+2.4%)

Atlantic coast plus strong event pull: Puy du Fou and the Le Mans 24 Hours fill rooms outside the general season.

Seasonality
May–September
Hotel stock
8 properties, 425 keys recorded
Airports
Nantes Atlantique (NTE)
Access
Nantes is the only major airport in the west. The coast is under an hour away, which makes the region convenient for short stays.
Key destinations
Nantes, Puy du Fou, Les Sables-d'Olonne, Île de Noirmoutier, Angers, Le Mans, Île d'Yeu, Saumur, Fontevraud, La Baule, Guérande, Le Croisic, Saint-Nazaire
Festivals
24 Heures du Mans (Jun), Hellfest (Jun), Festival d'Anjou (Jun), Cinéscénie du Puy du Fou (Jul)
Starred tables
La Marine ★★★

Grand Est

INSEE code 44 · prefecture Strasbourg · 10 departments · 23.0 m stays in 2025 (+2.3%)

The only region with a genuine winter city peak: the Christmas markets of Strasbourg and Colmar. Champagne is a separate luxury cluster.

Seasonality
May–September and December
Hotel stock
23 properties, 1 of them Palace, 984 keys recorded
Airports
Bâle–Mulhouse (BSL), Strasbourg–Entzheim (SXB), Metz–Nancy–Lorraine (ETZ)
Access
Strasbourg is 1 h 46 from Paris and Reims just 45 minutes — by travel time Champagne is effectively a suburb of the capital. Basel-Mulhouse serves southern Alsace as an international gateway.
Key destinations
Strasbourg, Colmar & Route des Vins, Reims & Épernay, Metz, Nancy, Verdun, Riquewihr & Eguisheim, Troyes, Mulhouse, Route des Crêtes, Château du Haut-Kœnigsbourg, Épernay, avenue de Champagne, Saint-Dié-des-Vosges, Vittel et Contrexéville
Festivals
Foire aux Vins d'Alsace (Oct), Marché de Noël (Dec), Marché de Noël (Dec), Le Cabaret Vert (Aug), Marché de Noël (Dec), Marché de Noël (Dec)
Starred tables
L'Assiette Champenoise ★★★, L'Auberge de l'Ill ★★, La Table d'Olivier Nasti ★★, Le Parc ★★, Villa René Lalique ★★

Normandie

INSEE code 28 · prefecture Rouen · 5 departments · 17.1 m stays in 2025 (+5.6%)

Second-fastest growth after Île-de-France. Mont-Saint-Michel, the D-Day beaches and Deauville are three distinct demand types in one region.

Seasonality
April–September
Hotel stock
13 properties, 745 keys recorded
Airports
Caen–Carpiquet (CFR), Deauville–Normandie (DOL)
Access
The region is the closest to Paris by road, and that is its main asset: Deauville and Honfleur run on weekend traffic from the capital. There are no major airports of its own.
Key destinations
Mont-Saint-Michel, Étretat, Honfleur, Deauville, Plages du Débarquement, Giverny, Rouen, Bayeux, Cabourg, Cherbourg, Suisse Normande, Falaises de la Côte d'Albâtre, Le Havre
Festivals
Carnaval de Granville (Feb), Festival du Film Américain (Sep)

Hauts-de-France

INSEE code 32 · prefecture Lille · 5 departments · 15.9 m stays in 2025 (+4.1%)

A third of stays are international, mainly British, Belgian and Dutch. A region of short stays and cross-border traffic.

Seasonality
May–September
Hotel stock
9 properties, 618 keys recorded
Airports
Paris–Beauvais (BVA), Lille–Lesquin (LIL)
Access
An hour from Paris and ninety minutes from London by Eurostar. A cross-border traffic region; Beauvais handles low-cost flows into the capital.
Key destinations
Lille, Baie de Somme, Chantilly, Le Touquet, Amiens, Côte d'Opale, Arras, Château de Chantilly, Cap Blanc-Nez et Cap Gris-Nez, Vieux-Lille, Compiègne, Roubaix, La Piscine
Festivals
Carnaval de Dunkerque (Jan), Braderie de Lille (Sep)

Bourgogne-Franche-Comté

INSEE code 27 · prefecture Dijon · 8 departments · 11.5 m stays in 2025 (+1.5%)

High-spend wine tourism on modest overall volume. The Hospices de Beaune auction in November is the segment's event of the year.

Seasonality
May–October
Hotel stock
17 properties, 403 keys recorded
Airports
Dijon–Bourgogne (DIJ)
Access
Dijon is ninety minutes from Paris, Beaune a short drive on. The wine route is almost entirely a driving product, which sets the format: a rental car is mandatory.
Key destinations
Beaune & Route des Grands Crus, Dijon, Vézelay, Besançon, Arbois & Jura, Abbaye de Fontenay, Cluny, Nevers, Chablis, Autun, Salins-les-Bains, Cascades du Hérisson, Belfort
Festivals
Les Eurockéennes (Jul), Vente des Vins des Hospices de Beaune (Nov), Foire Internationale et Gastronomique (Nov), Trois Glorieuses (Nov)
Starred tables
Maison Lameloise ★★★, La Côte Saint-Jacques ★★, Le Relais Bernard Loiseau ★★

Corse

INSEE code 94 · prefecture Ajaccio · 2 departments · 10.9 m stays in 2025 (+1.1%)

The sharpest seasonality in France. High average rate, limited room stock, access by ferry and the island's airports.

Seasonality
May–September; much closed off-season
Hotel stock
27 properties, 507 keys recorded
Airports
Ajaccio Napoléon Bonaparte (AJA), Bastia–Poretta (BIA), Figari–Sud Corse (FSC), Calvi–Sainte-Catherine (CLY)
Access
An island: three airports plus ferries from Marseille, Toulon and Nice. Almost everything closes in winter and capacity is stretched in summer — book well ahead.
Key destinations
Bonifacio, Ajaccio, Calvi, Réserve de Scandola, Porto-Vecchio, GR20 / Bavella, Corte, Bastia, L'Île-Rousse, Piana et calanques, Saint-Florent, Vallée de la Restonica

Centre-Val de Loire

INSEE code 24 · prefecture Orléans · 6 departments · 10.4 m stays in 2025 (+2.9%)

A single product: the Loire châteaux. It sustains steady sightseeing volume and the densest concentration of château-hotels in France.

Seasonality
April–October
Hotel stock
14 properties, 346 keys recorded
Airports
Tours–Val de Loire (TUF)
Access
Tours is 70 minutes from Paris; beyond that the châteaux require a car. The standard format is rail to Tours, then a rental on arrival.
Key destinations
Chambord, Chenonceau, Amboise & Clos Lucé, Tours, Chartres, Bourges, Villandry, Azay-le-Rideau, Orléans, Blois, Cheverny, Chaumont-sur-Loire, Loches, Vallée du Cher
Festivals
Printemps de Bourges (Apr)