Masters of Luxury Travel

Rest of Europe

Rest of Europe: 9,698,866 tourists in 2025 — a publisher aggregate, not a country

Context

Market

MarketTourists, 2025vs 2024Spending, € m
Rest of the world5,825,043+3.7%—
Rest of the Americas5,324,693+3.2%—
Nordic countries5,171,651+0.9%—

Related

Source markets · Hotels in Spain · Access

Arrivals: INE, FRONTUR, year 2025, provisional. Spending: INE, EGATUR, year 2025. These are DIFFERENT surveys: FRONTUR counts tourists only, EGATUR surveys arrivals whether or not they stayed overnight. Verified 1 September 2026. Every figure on this page comes from the same register that feeds the tables — there is no second source of truth. What the register does not hold is absent here rather than estimated.