- Japanese name沖縄本島
- KindCoastal
- PrefectureOkinawa
- MunicipalitiesOnna, Nago, Motobu
- Properties on file5 (2 with Keys)
- Keys recorded1 507
Accommodation
| Property | Town | Level | Keys | Operator |
|---|---|---|---|---|
| Halekulani Okinawa ハレクラニ沖縄 | Onna | 2 Keys | 360 | Mitsui Fudosan Hotel Management |
| The Ritz-Carlton Okinawa ザ・リッツ・カールトン沖縄 | Nago | 1 Key | 97 | Marriott International |
| The Busena Terrace ザ・ブセナテラス | Nago | Recorded | 408 | Terrace Hotels |
| Hyatt Regency Seragaki Island Okinawa ハイアット リージェンシー 瀬良垣アイランド沖縄 | Onna | Recorded | 344 | Hyatt |
| Hilton Okinawa Sesoko Resort ヒルトン沖縄瀬底リゾート | Motobu | Recorded | 298 | Hilton |
Attractions
| Site | Kind | Visitors/year |
|---|---|---|
| Churaumi Aquarium | museum | 3 000 000 (estimate) |
Getting there
| Point | Mode | Type | Scale |
|---|---|---|---|
| Naha OKA | Airport | Hub | 20 000 000 pax/yr |
| Ishigaki ISG | Airport | Island | 2 800 000 pax/yr |
| Miyako MMY | Airport | Island | 1 700 000 pax/yr |
| Kumejima UEO | Airport | Island | 300 000 pax/yr |
Naha is a compulsory transit: the outer islands have almost no direct international service, Ishigaki excepted. Naha–Ishigaki is about an hour, Naha–Miyako 45 minutes, and that hop is a separate line in the client's budget, not a transfer detail. Ferry links are seasonal and typhoon-dependent.
The prefecture
- PrefectureOkinawa
- CapitalNaha
- Overnight stays 202533 862 060 (+8.3% on 2024)
- Foreign share27.2%
- Room occupancy60.3%
- SeasonYear-round subtropics; peak Jul–Sep
The second-largest resort market after Hokkaido and the fastest-growing: +8.3% in a year with the international segment up 33%. Island logistics make Naha a compulsory transit and the outer-island hop a separate line in the client's budget.
Nearby
Naha · Shuri (City), Onna Coast (Coast), Miyakojima (Island), Ishigaki · Taketomi (Island), Iriomote (UNESCO nature), Churaumi Aquarium (Nature), Kerama Islands (Island).
See also all resorts of Japan.
Source: MICHELIN Keys Japan 2025, announced 8 October 2025; Japan Tourism Agency confirmed annual series, published 6 July 2026. · Verified 31 August 2026 · Figures are dated; estimates are marked.