客源市场
2025 年按到访量排名的主要外国客源市场。外国游客总到访量：3517 万。
| 市场 | 到访 | 占比 | Note |
|---|---|---|---|
| South Korea | 3.5 m | 10.0% | Visa-free |
| Thailand | 2.8 m | 8.0% | Visa-free |
| Singapore | 2.5 m | 7.1% | Visa-free |
| Malaysia | 2.3 m | 6.5% | Visa-free |
| Japan | 2.1 m | 6.0% | Visa-free |
| Russia | 1.8 m | 5.1% | Strong growth |
| USA | 1.5 m | 4.3% | |
| Australia | 1.2 m | 3.4% | Strong growth |
| Italy | 1.0 m | 2.8% | Strong growth |
| Germany | 0.9 m | 2.6% | |
| UK | 0.8 m | 2.3% | |
| France | 0.7 m | 2.0% | |
| Canada | 0.6 m | 1.7% | |
| Vietnam | 0.5 m | 1.4% | |
| Indonesia | 0.5 m | 1.4% |
免签政策（77 个国家）带动了 73.1% 的外国到访量。韩国、泰国、新加坡、马来西亚、日本位居前列。