Source Markets
Top source markets by visitor arrivals, 2025. Total non-mainland visitors: 12.1 million (+16% YoY).
| Market | Arrivals | Share |
|---|---|---|
| Mainland China | 37.80 m | 75.8% |
| Taiwan | 1.08 m | 2.2% |
| Philippines | 0.79 m | 1.6% |
| USA | 0.74 m | 1.5% |
| South Korea | 0.55 m | 1.1% |
| Japan | 0.43 m | 0.9% |
| Thailand | 0.36 m | 0.7% |
| Australia | 0.33 m | 0.7% |
| Singapore | 0.27 m | 0.5% |
| India | 0.27 m | 0.5% |
| Canada | 0.26 m | 0.5% |
| Malaysia | 0.25 m | 0.5% |
| UK | 0.25 m | 0.5% |
| Indonesia | 0.23 m | 0.5% |
| Russia | 0.16 m | 0.3% |
Mainland China accounts for 75.8% of total arrivals (37.8 million). Long-haul markets (US, Canada, UK, Australia) saw +20% growth — the fastest segment.